Music Brand King – Tupac Shakur
by
Garcia
Posted August 26th, 2010 at 4:41 am
Much can be said about the life of arguably the greatest rapper to ever live - Tupac Shakur. From music and movies to news headlines, this astonishingly talented artist, who transcended the earth at the young age of 25, has left an even greater legacy since his untimely demise.
The brand that Tupac established lives on through various channels and continues to touch the lives of millions of people each day. From the eight albums that have been released since his death in 1996 to the Acade...
The Future of Marketing is NOW
by
Garcia
Posted August 20th, 2010 at 7:48 pm
No longer is a company's success solely determined by their ability to flood the airwaves with multimillion dollar advertising campaigns. Instead, the internet has now empowered consumers (and competitors) with a wealth of information and the ability to assess brands based upon their attributes AND personality. As a result, marketing in no longer about one-way messages; we have now entered and era where successful business communications are built upon the premise of engaging consumers throu...
How To Raise A Healthy Brand
by
Garcia
Posted August 20th, 2010 at 7:12 pm
Growing your business into a strong, competitive and overall healthy brand requires implementing a variety of strategies. The same way every human being is unique based upon their genetic make-up, brands must determine what factors will separate them from the crowd. Fortunately, businesses have the ability to select what components make up their brand's personality. It is this strategic selection that is key to your organization's ability to stand out in an industry that may be flooded wit...
